Nike SB Polar Rico
You've seen the new Nike SB x Polar range, of course you have; even if you're the most anti-Instagram Luddite you could hardly miss the hype surrounding the Air Trainer 1 and the Blazer Low GT!
And now, to complement the release of the new shoes, Nike have uploaded this amazing seven minute edit of the Polar team in Puerto Rico and it's got our blood pressure bubbling as high as all the sneaker heads camping outside stores, waiting for the shoes to drop!
Filmed by Tor Ström and featuring Nick Boserio, Hajlte, Oski and everyone else you wanna see, this video is unashamedly Polar and that's what makes it so great. And though Pontus has history calling out the more corporate side of sports brand involvement, he's put that to one side, picked up the Super Eight camera and helped turn this into one of those clips you'll watch time and time again.
Whether you went out to cop the shoes the second they were available or sneaker culture isn't really your thing, this is definitely something you're going to want to take notice of, it's a Polar Skateboards clip and that's all you really need to know!