London, Meantime: adidas Skateboarding in London
Few can argue our capital doesn't hold her own when it comes to an instantly recognisable aesthetic. The weathered tarmac and jagged slabs of her infamous streets are a long way from the fabled pavings of gold Dick Whittington traveled so far to see but the rugged beauty that makes up the Big Smoke still pulls people from far and wide, each drawn to experience the sights, sounds and thrills of perhaps the greatest city on earth.
In skateboarding terms this rings perhaps even more true; the gentrification of much of North America (skate-centric Southern California especially) means many cities and the spots within appear interchangeable. Not so with London; be it the unmistakable silhouette of Hackey carriage or the oft' grey skies above, our capital city virtually paints itself and allows the greatest skateboarders and filmakers the creativity to take their craft to even higher realms of cinematic artistry.
This brand new edit chronicles the latest in a long line of visiting professionals and showcases the best the adidas team and London collaboratively have to offer. Be it the delicacy of a balancing Suciu juxtaposed against the coarse brickwork of a Waterloo backstreet or the colourful creativity of Daewon finding inspiration in the most insipid of unremarkable grey thoroughfares, adidas skateboarding in London is a winning combination of the highest order; click play for seven minutes of skate cinema excellence now!